My name is Michael Beinhorn and amongst other things, I produce records. You can see my CV on Wikipedia if you need more information regarding the work I’ve done. Apart from making recordings, I’m also concerned with the state of popular music, which is the idiom in which I work.
I’ve been producing records for over 32 years. I began producing because music has always been an overriding obsession in my life, and I was always fascinated with the prospect of working with it. Music has been exceptionally important constant in my life and it has been the same for many other people, too. Growing up, I saw how music affected people and how it could literally transform their lives- sometimes, within the span of a few brief moments.
Over the past few years, popular music has also become shockingly bad- so bad that fewer people take it seriously as the art form it truly is. This is reflected in how few people actually purchase it anymore, although more people than ever listen to it. Still, when they listen to it, they tend to be far more interested in how they’re listening to it; what kind of delivery device they own or the Beats headphones they’re listening to it on. It seems to me that if music is so amazing and so great, the device you’re hearing it on doesn’t really matter.
I’m not trying to suggest that people making music (or any kind of art) throw away their Pro Tools rigs and return to the good old days when everyone walked around in bell-bottoms, wore Birkenstocks and gave each other syphilis. However, there are great lessons to be learned from our shared past, and from others who have experience and are willing to share it with those who are receptive to it. Knowledge, as it is said, is power. Another applicable saying is, those who don’t learn the lessons of history are doomed to repeat them.
Because music has been there for me when I needed it, I have chosen to be there for it when I feel it needs me. This is why I have decided to speak up about what I see, what I feel and what I know regarding popular music and the business which acts as its gatekeeper. I encourage anyone who cares about popular music and considers it something of great necessity- not just for themselves but for the society they live in- to do likewise.